With everything leading to competition in this digital age, marketing strategies also evolved; despite how businesses market products, companies still utilize one marketing strategy. It is putting in-store signs and graphics to attract customers. The way signages are designed highly speaks of whether the company can attract new customers.
Dubai, for example, is not an exemption to this. With the city being the most populous in the United Arab Emirates and known for luxury shopping, one must expect close competition among businesses in the metro. Indeed, sign board makers in Dubai have their hands full to accommodate each company’s request for head-turning and effective signages. But what does an effective sign board look like? What factors do you need to consider for you to call it effective? Take a look at some tips before you draft your sign boards.
Color is arguably one of the primary things one must consider when designing sign boards. It is also one of the things that people usually see first when looking around. The choice of color for your design plays a significant role in the effectiveness of your sign boards.
Graphics and color may get in the way of each other, so you should balance them out. No matter how much of a light-colored and pastel lover you are, it will not always work with sign boards. You can develop bright and saturated designs where colors possess a lot of contrast, specifically between the text or images and its background.
For your graphics and images, avoid using too much of them. Choose a single element and maximize it. The design has to catch people’s eyes in seconds, and to have one focal point is enough.
May it be roadside signage, in-store signs, or an office sign board, Dubai manufacturers see that designs are visible even from a distance. One of the elements you have to look out for is the size of the texts, preferably about then inches letter height for every 100-feet of distance. You might be so engulfed with the idea of having flowery concepts to convey your design’ however, it will somehow lead to people having difficulty reading them.
The total number of words on your design will also matter. The simpler, the better. For more significant impact, you can follow the three-by-five rule. Either with 3 lines of text and up to 5 words for each or 5 lines of your text and up to 3 words for each. Finally, bold lettering can do wonders for your signages as well. Italic fonts, on the other hand, can sometimes confuse, especially from afar.
Contrast is essential in designs, especially if you only have seconds to catch people’s attention. Each focal point has to be distinguished clearly. Pairing hues which stand out from each other is as essential as your choices in typography, size, and simplicity of your designs. You can use a lighter color on a dark background or the other way around. Black on yellow or blue on white is some examples that you can choose. Remember that combining similar colors may lose the high chance of your sign’s readability.
Suppose you find your design weak despite the color contrast you used; consider having a border for your design. Adding borders around your graphic or text can enhance people’s reading speed.
One of the first questions sign makers in Dubai would ask their clients is where you should place the signage. While you may not get a specific address most of the time, you must consider it in initial placement. Will the sign board be indoors, in a vehicle advertisement, Dubai car sticker, or featured high above such as billboards?
A signboard company in Dubai might also ask about the background colors at the location. This will help you and your designer to formulate color palettes that contrast with the location’s environment. Apart from design considerations, it is vital to identify local rules implemented by the local government. This will ensure that you will not go back and forth with designing because some types of images, messages, and words are not allowed in the area. Before going too far with your design, better check local regulations first.
It’s not all the time that you get to place your signages on a vacant space. What if it is put together with other signboards also trying to promote or sell their products? Then that could be a challenge on the designer’s part. Most people wanted to find the unique one from all the usuals in the group. Hence, those signboards with the best use of space have the upper hand in getting people’s immediate attention: those that efficiently use contrasting colors, explicit texts, and negative space.
You go back to putting in the concept of simplicity to your design; rather than filling your signboards with information and, in the end, will have your audience guessing. This technique works best when several competing signages are present, like on trade shows, billboards, and construction signboards. It makes your design stand out from the others, which is your sole purpose of making those signboards - to get the people’s attention in a blink and acquire new customers.
Designing signbaords, though it requires simplicity, is still a lot of work. Imagine the marketing ideas and strategies in mind; then you have to streamline those ideas, summarize them in limited words to send a clear message to your target audience. Yes, it can be a fun and exciting process as you explore and draft concepts independently. It will not hurt you as well if you seek professional help Al-Rizq Advertising in Dubai. They deal with indoor and outdoor signboards, digital signages, and 3d Sign Board in Dubai, to name a few. Having your ideas with their help indeed gets the job done for your marketing initiatives.